And That’s The Podcast! is a true-crime podcast with a comedic point of view. When designing the brand’s visual identity, I derived the color palette and typeface from the black and white film noir movies of the 20’s. Each of the hosts is represented graphically as a different kind of pop culture detective, with Dereck at the top wearing Sherlock Holmes style garb, Evan on the right wearing a windbreaker like a detective from the Law and Order series, and Chris on the left adorned with clothing and accessories that a film noir private investigator might wear.