The main consideration for this project was the audience. Streetwear enthusiasts, sometimes referred to as hypebeasts, are members of a modern subculture that have boosted the cache of streetwear in such a way that clothing is now considered a form of pop art. Thus, I laid out the magazine spreads so that they’re lively and unique to one another, giving the audience a visual variety for their eyes to enjoy, similar to the way hypebeasts appreciate a variety of designs of different graphic
t-shirts and skateboard decks.